Saturday, July 3, 2010

Magic of Three

After reading the book by 37 Signals called "Getting Real" I realized the power of digit 3.

My explanation is that 3 is the border of simple things.
Making a choice from 1 option is the simplest, because you can't even do a mistake ;)
Making a choice from 2 options is simple.
Making a choice from 3 options is still quite simple.
Making a choice from 4 or more options gets difficult for the most of people.

It can be easily applied to web-design, interfaces, core team roles and even businesses.
Each business is operations, marketing and finances.
Blog is a header, a content page and a right bar. 90% of people do not look at a footer, right?
Interface is the best when you make a choice from 3, because you still can do it fast. If it's just from 2, you need to have too many steps, therefore 3 is just perfect.

Many of famous business trainers also believe in magic of digit 3.
So I am going to do some tests of this theory at our new startup ;)

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